Farmers' markets are gaining popularity in urban areas and this
could mean good news for your farm. If you haven't been to one, a
farmer's market is a retail market which allows farmers
to sell goods directly to consumers. The goods can be
fruits, vegetables, meats, local products (like honey or lip balm),
crafts and prepared foods. They can be indoors or
outdoors and are typically made up of tables, stands or
Farmers' markets have a lot of benefits for farmers and for
consumers. For farmers, the market can provide a steady location to
sell their products with less transport and handling, less
refigeration and storage than selling goods otherwise. It also
allows the farmer to build a rapport with customers who could
become loyal consumers if they are satisfied with their
There are many benefits to the community as well. Farmers'
markets connect the urban and rural communities in a positive way.
They provide increased traffic for the vendors and
provide local and unique products for the patrons with easier
The largest of the benefits are arguably for the patrons of the
market. Farmers' markets are wonderful places to experience the
outdoors, meet neighbors, get some fresh air, make new friends and
stock up the kitchen. Customers can purchase healthier, seasonal
foods that are as fresh as they come without picking them
themselves. The markets give them access to organic, local food
such as fresh eggs and cheese and it allows patrons to learn about
where their food comes from.
What are your favorite things about a having a Farmer's market
in your community?