On a Mission About a Mission

When I accepted a very special award from my speaking peers acknowledging and honoring my years of value as a professional speaker, I chose my "thank you" words carefully.  The room that night was packed with attendees who knew very little about today's agriculture.

I thanked them for the generous recognition. And then I added…

"I also must thank the people of agriculture. For 30 years, they continue to invite me to present at gatherings of their associations, cooperatives, corporations, and special events. I am an actual 'Farmer Brown' and so blessed to work with and serve the people who feed, clothe and fuel the world.

And tonight, you might just want to thank the people of agriculture as well. For without this mere 1% of America's population, you'd all be sitting here hungry and naked….and I'm not sure that would be a pretty sight.

Tonight, I want to ask for your help. We in agriculture have been given a daunting mandate by the United Nations, World Food Organization and the United States Department of Agriculture. They have clearly stated that food production must double by 2050 to meet demands of the world's growing population.

And so, it's my opinion the world has turned to America to fulfill this challenge for two specific reasons:

1. The world believes the United States has a fairly stable government. As you look around the globe, there are few food growing regions with a history of government stability.

2. The world believes the United States has an intact, albeit aging, infrastructure of roads, railroads, navigable rivers and direct ocean access to deliver the products. Many other countries can produce food, but few can efficiently or effectively get it to market.

But here's the challenge. There is a very large, growing and demanding voice in America about food production. Oh yes, they want us in agriculture to feed the world, but mandate we do so with less land, less people (growers, farmers, ranchers), less water, less nutrients, less compensation, no new bio or genetic technology application, and please do this all with stricter rules and regulations.

So, as a farmer, please know that I, along with others on the land, need your help. Please trust that we deeply care for our customers, your family's needs, our precious resources, a hungry and deserving population, and our results.  And, if you have a question or concern about our work and mission, please go directly to the farmer, grower or rancher.  We welcome a conversation.

We in America's agriculture listen….and we don't take the "feeding the world mandate" lightly. I believe with innovative strategies and public support, we can fulfill this mission. "

 

Jolene Brown is a farmer, professional speaker, author and champion for the family owned business. She's from West Branch, Iowa, USA, and travels worldwide sharing leading-edge best practices that have the power to increase productivity, profitability and peace of mind. Her passion combined with her fun-filled spirit and valuable information brings humor, hope and helpful ideas to the people of agriculture. For more information and to check out her speaking availability, contact her at Jolene@JoleneBrown.com, www.JoleneBrown.com

Full Rights Consent.  Jolene Brown LLC, West Branch, Iowa, USA, maintains full rights to utilize the content and/or format of all materials submitted by her for the www.PinkTractor.com website in any future speaking, writing, audio, video or electronic format.

 

Copyright © 2016 Jolene Brown, LLC. All Rights Reserved
Reproduction granted for PinkTractor.com by Jolene Brown

 

related topics: farming, agriculture, Jolene Brown

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